We are a team of people who recognize how steel and metals make our world a better place to live our daily lives. The people and industry of producing and utilizing steel can lead the way in a meaningful, global, industrial transformation to ensure utilizing our world’s resources can be accomplished in a sustainable manner.
About Us
Greenway Steel
MISSION
Our mission is simple and that is for Greenway Steel and our partners to have a successful impact on the challenging transformation of the steel and metals industry in the years to come.
We work by three main goals:
- We are recognized as an advocate in support of sustainable global steel production.
- We support and provide solutions for our partners in the metals industry as they implement Greenhouse Gas Emissions Reduction Strategies
- We are instrumental in helping the metals supply chain be engaged in the transformational decarbonization of our industry.
Our Story
The team at Greenway Steel at it’s core has been in the metals industry our entire careers. Randy saw a need for a real way for businesses to calculate their emissions that made sense for the metals world. Putting together a diverse team that have metals in their blood and saw his vision has brought the company to where we are today.
When you partner with us, you are partnering with a team that from top to bottom understands the needs and challenges within the metals industry.
We know because we are one of you!
VALUES
We value steel as the material of choice and sustainable steel production.
We value the people and relationships within the metals industry.
We value honesty, transparency, and simplicity in support of our industry’s carbon neutral initiative.
Our Expert Team
Team
RANDY CHARLES
A metallurgist by training with over two decades of commercial leadership involving new products and technology, Randy founded Greenway Steel in 2022 in support of customers within metals and manufacturing supply chain. He is a fan of the Steelers and his bicycle is made of steel
APRIL GROESCHELL
An expert in customer service, April is responsible for the day-to-day operations at Greenway Steel as well as our client’s success. With twenty plus years of experience within the metals industry she recognizes the needs and challenges of our customers and how we can help. Her car has T-tops.
Dan Evans
A near 30-year professional marcomm writer, producer and strategist, Dan brings significant metals industry experience to bear when crafting informative, meaningful content that supports our customers’ need for industry initiative and sustainability news. The Pittsburgh resident bleeds black (or blue) and gold for the Steelers, Pens, Bucco’s and Panthers.
Emily Watkins
Emily has been making good things happen for customers and her teams for all her career and she brings this expertise to Greenway. Twenty years in the metals industry supporting clients within the supply chain and manufacturers, she connects with our customers with her understanding of their business. She takes on responsibility for client success for Greenway. And our team loves that she loves her horses, and saving good dogs needing homes.
Advisors
KRISTIN TIPPEY
Rapidly iterating improvements in our pilot Greenway Calculator through feedback from our customers, Kristin was a driving force seeing it through commercial development. With her doctorate in metallurgy and experience at national laboratories she helps develop our industry solutions for emissions accounting. We can often find her on top of mountains she climbs in Europe.
CHRISTIAN WILLIAMS
Experience collaborating with Fortune 500 companies, Christian is responsible for Greenway’s digital marketing and service solutions we provide our customers. He supports our partnership links and has been critical in Greenway’s success from day 1. He is the best cook on our team and a “foodie” at heart.
JARED GEORGE
Responsible for the look and feel of all things Greenway Steel, Jared is also an instructor at our local university of basic principles of design. Our customer’s view of Greenway is his passion. Growing up on a dairy farm, he values strong steel, the outdoors and clean air.
PAUL LOFTIN
Forty years of leadership experience in the metals service center industry, Paul is a valued advisor for Greenway and his guidance from the beginning has helped shape our market fit. He has a passion for successful startups and has been bringing solutions to customers his entire career. His wife is his favorite golf partner.